Despite its success, Diesel’s philosophy has remained unwavering since its inception: passion, self-expression, and a determination to change the game.

Now we commit to taking on a bold new challenge, confronting the social, economic, and environmental impacts of the fashion industry at large, a challenge Diesel is ready to face - head on.

This is why we launched our strategy, Diesel For Responsible Living which outlines our commitment to taking action for the benefit of current and future generations, ensuring Diesel’s continuing success in a changing world, based on four Pillars:

Be the Alternative, Stand for the Planet, Celebrate Individuality, Promote Integrity.

Diesel is part of OTB Group. Click here to access our OTB Group's "Sustainability Report" and find out more about our key goals and achievement.